Investing in Digital Foundations for Charitable Organisations
The world continues to become increasingly digital and more reliant on technology. The coronavirus pandemic has forced many organisations across all sectors to become more digital, but this is a trend that was already apparent even before lockdown. With that in mind, it is important for charities and not-for-profit organisations to establish digital foundations in order to not only survive the rest of the pandemic, but also to be prepared for the future.
A strong digital presence is an ongoing commitment that must be maintained, regularly assessed and potentially adjusted. Consider the following steps in order to have a strong digital presence:
Keep websites up to date—Establishing a website is a natural first step for a digital presence, but if clients, partners or other parties notice that your website is displaying outdated information or that links are broken, they may question the credibility or competence of your organisation.
Offer something extra—There are many different charities and not-for-profits that all seek the attention, awareness and funds of donors. It is important to be able to offer something—such as unique information or in-depth guidance—that people who visit your website may not be able to find elsewhere.
Be mobile-friendly—Many people no longer use computers regularly. With that in mind, organisations should pivot their digital presence to appeal to users who are viewing content on mobile devices, such as a smartphone or tablet.
Utilise social media—Social media is a powerful tool for reaching potential clients, donors and volunteers. Facebook and Twitter are good starting points, but your organisation should also consider additional platforms that may synergise with your business. For example, if a charity uses photography often, Instagram may be another valuable resource.
Understand SEO—Search engine optimisation (SEO) helps to ensure that websites—such as Google—will display your website and content when potentially interested parties conduct a search.