Sports Event Insurance – What is Cancellation Insurance?

Planning a sporting event can feel like juggling a million things at once—you need balance, precision and expertise to keep things moving. However, it only takes one random mishap to interrupt your rhythm, causing everything to come crashing down and threatening to cancel your event.

Whether the event is big or small, professional or amateur, you should plan for all issues and forge ahead, making sure the event goes on despite whatever snags pop up.

To make it easier to plan your sporting event and protect it from cancellation, be sure to secure a comprehensive event cancellation insurance policy.

sports event insurance

What is Sports Event Cancellation Insurance?

Event cancellation policies insure against losses arising from cancellation, interruption or postponement of a scheduled sporting event. Because there are a myriad of hazards capable of disrupting an event, policies vary widely from insurer to insurer. They are typically bespoke, tailored for each organisation’s unique risks, so make sure to choose one that covers every hazard your organisation faces.

The financial loss covered by your policy will depend on the terms you and your insurer agree upon. Event cancellation insurance can generally cover the following losses associated with cancellations, interruptions and postponements:

  • Lost advertising or broadcasting revenue
  • Lost ticket sales
  • Amounts paid to reimburse individuals who had already purchased tickets
  • Costs of rescheduling a postponed or interrupted sporting event
  • Expense of organising and marketing the rescheduled event
  • Price of transferring equipment and supplies to a new venue
  • Rate of renting or leasing a new venue

Purchasing an event cancellation insurance policy is not a cure-all—it will require some work on your part to ensure the policy stays valid. Most insurers require the insured to take certain steps, such as instituting risk management programmes, to minimise financial losses resulting from cancellation, postponement or interruption of a sporting event. Be sure to undertake a risk assessment and implement any other internal programmes that can help your organisation recoup cancellation losses.

What are the cancellation risks of a Sports Event?

Sporting event cancellation, interruption or postponement can happen for a variety of reasons, only some of which you can anticipate and mitigate. Policies can cover cancellation resulting from the hazards listed below:

  • Fires
  • Floods
  • Damage to the leased or rented venue
  • Problems associated with public transport or roads leading to the venue
  • Earthquakes
  • Power failure
  • National mourning
  • Communicable diseases such as avian flu, swine flu and SARS

Cover may also extend to any costs stemming from broken contractual agreements because of the event cancellation.

What is excluded on Sports Event cancellation insurance?

Although event cancellation insurance is typically tailor-made for each organisation, resulting in a multitude of diverse policies, there are some exclusions shared by most insurers. The following causes of cancellation, interruption or postponement are generally excluded from most policies:

  • Weak ticket sales
  • Lack of advertising interest
  • Insufficient funding
  • Labour strikes 
  • Terrorism
  • War
  • Civil commotion
  • Pollution or contamination
  • The failure or absence of teleconferencing or similar broadcasting technology
  • Adverse weather affecting events in the open or in temporary structures
  • Athlete’s failure to appear

Some of these exclusions may be covered depending on the insurer and the nature of your event. For example, if your event, such as a boxing or tennis match, hinges on the appearance of only a select few athletes, it may be prudent to obtain non-appearance cover to ensure that the absence of some key players does not spell disaster for your whole event. Work with your insurer to create a policy that is best suited to your organisation and its risks.

Bespoke Sports Event Insurance Is Best

Because event cancellation policies are so specific, make sure you scrutinise your organisation and its events to pinpoint exactly which risks you need to insure. Without a comprehensive assessment of your organisation’s hazards, you risk leaving gaps in your cover with the potential to undo an entire event.

Let the insurance professionals at Business Insurance Service help brace your organisation against the numerous hazards threatening to cancel, interrupt or postpone the sporting event you worked so hard to organise.

A fully accredited service delivered by professional brokers

Contact business insurance service today to discuss your event insurance needs and for risk management advice.  It only takes one random mishap to cancel, interrupt or postpone your professional or amateur sports event, potentially leaving you saddled with huge financial losses and no safety net.

Email us at hello@businessinsuranceservice.co.uk

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