Supporting Paralympic sport on Channel 4
You may have recently heard that Allianz has become a key partner of the Rio 2016 Paralympic Games on Channel 4. This follows our exciting new sponsorship of the British Paralympic Association and ParalympicsGB team.
What does this mean?
This means we’re sponsoring a range of programmes across Channel 4 leading up to the Rio Paralympic Games, including The Last Leg Live, starring Adam Hills, Josh Widdicombe and Alex Brooker. We’ll then sponsor all live coverage once the games get underway on 7 September.
It doesn’t stop there
To establish our link with Paralympic sport, we’ve also launched two new mini sponsorship credits (called idents) – featuring athletes who have dared to believe they can achieve great sporting success. This builds on our commitment to promote inclusion, diversity, and excellence, both in the workplace and in the world of competitive sport.
The first idents feature an athlete, Charlie Lewis, who had his leg amputated following a snowboarding accident – but look out for more athletes being shown doing different sports during the build up to Rio on Channel 4.