When should a business use telematics?
Telematics is sometimes described as a ‘silver bullet’ for fleet risk management. With telematics technology constantly developing and costs decreasing, more and more vehicles are being fitted with telematics devices.
However, many fleets are still choosing not to adopt telematics, and of those that already have, many are not seeing their collision and claim rates decrease.
Andy Price, Practice Leader – EMEA, Motor Fleet, Zurich Risk Engineering, considers why this might be the case, and how companies can make the most of telematics.
What to do with the data
Many legacy telematics systems have relatively crude measurements of some driver behaviours, such as acceleration, braking and threshold speed, while the more modern ones add cornering, speed against the posted speed limit, and fatigue, to the useful data generated.
However, when they implement telematics, organisations are often not ready for the data generated, even when this is via agreed exception reporting such as driving above the posted speed limit. Those that are ready for the increased data are not always clear on how to use this information.
The importance of acting on telematics data
Let’s explore a common example. An organisation implements a driver behaviour telemetry solution that includes a ‘speed vs speed zone’ measurement. It is implemented on day one and when the data is analysed the next day, a high proportion of drivers have generated ‘speeding exceptions’.
Management are obliged to do something about this data – doing nothing would not be a great defence if faced with a health and safety, or worse, a corporate manslaughter charge. However, at this point many organisations start to face challenges. What is their policy on speeding (if there is one)? Does any driving-at-work policy link to the wider health and safety policy, and is it linked to the employee’s contract of employment? Without these fundamental fleet risk management policies and procedures in place, how do you start to manage these observed behaviours? Many organisations assume that this is a training issue, but often the root cause of the behaviour is at a management or organisational level. Does the employee have to speed to meet a real or perceived business objective, for example? If that’s the case then no
Does the employee have to speed to meet a real or perceived business objective, for example? If that’s the case then no amount of training will help. The importance of an on-road safety culture Even organisations with good management systems in place, and the right safety-operational balance, will find it is not straightforward to change driver behaviours, as most people tend to overestimate their driving abilities. To achieve sustainable change, there needs to be a well-developed on-road safety culture, where employees are receptive to change and training. Need for engagement
The last piece of the jigsaw is to ensure all line managers are fully engaged in the risk management programme, giving positive feedback to drivers while investigating exceptions and negative trends. Managers need to look at the telemetry data/exception reports (along with all other aspects relating to the employee’s safe driving performance), in order to understand the root causes of driver behaviour. Line managers should also look at what the organisation could do differently to help prevent a reoccurrence of these behaviours. Management systems focused on driver safety must align with operating practices and procedures, and the latter may need changing, to create an environment in which employees can drive safely. The on-road safety culture should be developed through an on-going communication strategy, and strong leadership that demonstrates safe driving is a key priority of the organisation. Telematics not a cure-all Driver behaviour is a relatively sophisticated risk management tool, but it is not the ‘silver bullet’ that some people claim. There may be other good operational reasons to implement telematics, but if you are looking to manage and improve driver behaviours, you should make sure all the fundamental building blocks are in place, the on-road safety culture is addressed and your line managers have the skills, tools and appetite to engage with their staff to help make them safer on the road.
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